In a new video, Mark Daly, Chief Business Officer at Zero Hash, explained how the digital asset infrastructure provider is working with Chainlink and Mastercard to bridge the gap between crypto-native and real-world user experience and bring tokenized real-world assets to scale.
Zero Hash powers leading financial platforms such as Stripe, Shift4, and Franklin Templeton, providing APIs and SDKs that abstract away the technical and regulatory complexity of offering digital assets to end customers.
“We’re seeing crypto as more than just an asset class,” Daly explained. “It’s becoming a backbone of financial workflows.”
In a future where every company becomes a crypto company, he said web2 platforms are focused on integrating web3 technology to offer faster, more frictionless experiences to their end users.
Zero Hash recently collaborated with Chainlink and Mastercard to give three billion cardholders the ability to purchase crypto directly onchain via the new Swapper Finance platform.
“We worked very closely with Mastercard and Chainlink to enable this in a compliant way,” said Daly.
“It’s the first time you’ve seen a platform that can offer an on-ramp right now where you can go from cash right on through to digital assets on a DEX. It makes it simple for the end user.”
Having enabled more than $22 trillion in transaction value, Chainlink provides the most widely adopted set of protocols powering a spectrum of digital assets and stablecoins. Chainlink’s industry-standard infrastructure makes it possible for Mastercard holders to directly access crypto onchain by verifying and synchronizing key transaction details.
“This kind of collaboration is what makes tokenized assets work at scale, whether it’s funds, cash, or payments,” Daly explained. “And we’re already seeing real-world demand from major players that are looking for that secure infrastructure and compliance infrastructure to make these products work at scale.”
Having established an innovative implementation that plugs billions of mainstream cardholders into the next generation of decentralized exchanges, Daly sees endless possibilities at the intersection of TradFi and DeFi.
“If we’re able to link these two together and show that this is a compliant operational flow that’s scalable globally, there’s really no limit to where we can go on this.”
Watch the full video.